RollerBlading Tips 45

Rollerblade is a brand of inline skates owned by Nordica, part of the Tecnica Group of Giavera del Montello, Treviso, Italy.

The company was started by Scott Olson (b. 1960) and Brennan Olson (b. 1964) in Minneapolis as Ole’s Innovative Sports; when they sold the company, it became Rollerblade, Inc. and has changed hands over time between Nordica, Benetton Group and Tecnica.

Even though the long established Roces company was the first to manufacture in-line skates in 1981, their distribution was limited to Italy and Central Europe for the first few years. For the first few years after Rollerblade was developed, Rollerblade, Inc. were the only manufacturer of in-line skates that had worldwide distribution. This allowed Rollerblade, Inc. to capitalize and grab a huge percentage of the world market share and almost total dominance of the North American market with their aggressive advertising campaigns and sponsored in-line-only sporting events.

Rollerblade, Inc. manufactures different types of skates, such as those for aggressive skating, fitness, or urban use with removable “walkable” liners.

Inline skating is a sport practiced widely internationally. Inline skates typically have 2 to 5 polyurethane wheels, arranged in a single line, although 5 wheel designs are no longer manufactured. The in-line design allows for greater speed than roller skates and better maneuverability. The in-line wheels are coupled with boots designed for skating over and around various obstacles. Inline-skating is practiced and performed using inline skates designed for race tracks, skate parks, Urban areas, and off-road.