How To Keep Customers? Establishing More Personal Relationships With Customers Goes Long Way In Keeping Them.



How To Keep Customers? Establishing More Personal Relationships With Customers Goes Long Way In Keeping Them.

If you are running a business, you probably realize the importance of retaining your customer base. A solid customer base made up of loyal customers is like pure gold. You may not believe it, but in a recent survey it was revealed that businesses that care for their customer base are able to generate more than 80% of sales through loyal customers who make up 20% of their customers. If you have a customer for life, you can safely assume that he will tell others about your product and even convince them to buy from you. An astonishing fact that may surprise you is that getting a new customer is 5 times costlier than retaining an old one. So why not put in some efforts and retain an old customer that can be very rewarding?

How To Keep Customers? Establishing More Personal Relationships With Customers Goes Long Way In Keeping Them.

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Remember this golden rule. Loyal customers may be happy when you reward them for their loyalty with discounts and free gifts, but the basis of their loyalty is dependent upon the quality of your product or service. So as long as you have high quality product or service, you can expect to have loyal customers. The moment you slip in quality, even diehard fans tend to leave a product or service. As long as customers are getting value for their money, they will remain loyal.

If you are in a business in which you have to deal directly with your customers, as in a doctor-patient relationship, your behavior is as important as the medication you prescribe. There are some very good, skilled doctors who failed when they did private practice as they were not very skilled in communication. On the other hand, there are doctors who are very courteous and polite who may not be as efficient as other doctors but they are still running a very successful practice.

Remember, people are looking for a friendly atmosphere when getting the right product. If you are rude and talk to people in an insulting manner, even the best items in your shop will not satisfy your customers as people tend to buy from places where they can feel comfortable and relaxed.

If you are selling items with warranty, providing good service in case of complaints is another way to win their trust. Going out of the way to help solve the problems of customers is enough to win them over as they see a friend in you. This is very important if you are running a small business.

Establishing more personal relationships with customers goes a long way in keeping them. If your customers have faith in you, they will bring in more business for you. They will get their friends and acquaintances to buy from you as well. When your customers refer other people to you, you must treat them as if they are old ones to give an impression that you value your customers a lot. This creates a good impression in these new customers as well as in your old customers who have referred them to your shop. These are small things that go a long way in building relationships but are often ignored or overlooked by business owners.

Communication with customers is very important, but you must learn not to pester them with your expert advice when they do not need it. Intervene only when you feel the customers are confused and cannot do without your advice. Make them feel at home with a friendly conversation.

It is a known fact that when businesses remember their customers on occasions important in their lives, customers tend to feel happy and are likely to buy more in near future. This is a time- tested strategy. Many business owners send cards and emails to their customers on their birthdays and marriage anniversaries to make the relationship strong.

It is a good idea to occasionally ask your regular customers if they are satisfied with the quality of your products and services and if anything can be done to improve them further. This makes your customers feel important and they will come up with ideas that you can implement in the future.

Remember, the customer is the king, and you are there as a business owner to make him happy. It is his satisfaction level that determines whether he will be loyal to your business or not.

How To Keep Customers? Establishing More Personal Relationships With Customers Goes Long Way In Keeping Them.

Business Running Costs Template | Business Running At A Loss | Business Running Costs | Business Running Errands For Elderly | Business Running Out Of Cash | Business Running Costs Examples | Business Running Costs Calculator | Business Running Cost Spreadsheet

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